Food for Thought

I bake. So sue me. Don't ask me why, but it must have been something in my genes passed down from my Grandmother who baked my wedding cake. I enjoy a little time in the kitchen with the oven on, and a beer in my hand. And it's typically my co-workers or family members on a holiday that become my test market.

Anyways, so we're talking about baking and beer. The mind doesn't have to wonder too far before one decides to combine them. A favorite beer (and brand) of mine is Guinness. All the way from the entertaining TV commercials and ads to the bottle graphics and a vintage logo that screams "We've got our #$%! together and know how to brew what you are about to drink", I love this beer. And as doing a shot of tequila is more fun with a lime and salt, Guinness gets even better floating atop a half glass of Bass or Harp lagers. So why not bake with it?

Guinness already thought if it. Their breadmix bag looks like a part of the family, but it's not stocked in the beer section of the grocery store. If you cannot find it, here's one that will produce a bountiful and filling bread to share with family and friends. So hats off to a brand that can extend itself to products for everybody and their unique niches (like a guy that bakes for fun).

- Jeff (see my page)