Is Facebook research valid? Is it possibly the low hanging fruit of the survey world? We think it is.
With millions of members across all ages and walks of life, and extremely high daily usage rates among those members, Facebook appears to be an ideal way to quickly reach out and ask consumers how they feel about various products and services. But would research professionals find reasons to poke holes in the validity of such research?
We're interested to know your thoughts...
- Heather (see my page)
Subscribe to:
Post Comments (Atom)
1 comment:
You guys are right on the money, in my opinion. The tricky thing about moving forward with Facebook is balancing the relational approach with the goal driven one. Using Facebook for marketing should also be a commitment to creating a different online relationship with your "fans". Anyway, glad to hear you guys talking this way. :)
Post a Comment